It will mean the end of the daily question: “Hmm, should I take my laptop or my iPad?” Are those The VAR Guy’s words? Nope. Instead, those raving opinions come from The New York Times’ David Pogue, one of the most influential technology writers in the world. It’s time for channel partners to sit up and take notice. It appears Microsoft is about to make real progress in the tablet market.
During the CES conference, Pogue got a one-our look at Surface Pro — under Microsoft’s watchful eye, of course. The new Surface Pro tablet, launching soon, is a big brother to the basic Surface tablet running Windows RT. So far the RT device has earned mixed reviews because it can’t run classic Windows applications.
Surface Pro Tablet Review
But Surface Pro? Pogue is raving about the device. Among his observations:
·“You’re looking at an entirely new kind of machine, one with new possibilities. It’s a touch-screen tablet, of iPaddish proportions, that runs desktop software: Photoshop, Quicken, the full Microsoft Office, iTunes (and Apple’s online movie and music stores). Desktop software on a half-inch-thick tablet. That’s a first.”
·“Microsoft has pulled out all the stops to make sure that you’re not disappointed in either of the two functions, tablet or PC.”
·“The screen is dazzling: bright, crisp and responsive.”
·“The Pro comes with a hollow plastic stylus…The drawing experience is fantastic.”
·“What really makes the tablet/PC concept sing, of course, is the famous Surface keyboard cover. It attaches and detaches briskly and simply to a magnetic bar on the bottom of the tablet, making the Pro’s conversion from tablet to PC instantaneous. That’s a huge, huge point.”
Pogue concedes that key questions remain — such as actual battery life. And plenty of people suspect Surface Pro is over-priced.
But when was the last time the mainstream media called a Microsoft product an absolute “home run?”
For channel partners it’s time to sit up and take notice. Sure, Microsoft has alienated some partners by failing to offer the basic Surface tablet through VARs. But at some point, ya gotta believe, Surface Pro will be available for channel partners to sell to customers. And even if that doesn’t happen there will be opportunities abound.
Think of it this way: Thousands of VARs and MSPs offer Apple iOS managed services for iPhones and iPads. Most of those solutions providers don’t actually sell Apple’s hardware. Instead, they support it in the field and generate recurring revenues from customers.
Soon, the same will be said for Surface Pro. Mark The VAR Guy’s words. And if he’s wrong… blame The New York Times and David Pogue
via the varguy