Only 1.2 million non-iPad tablets sold in last ten months

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If your knowledge of the tablet market came solely from retailer advertising, you might think that there’s been a competitive tablet market during the last year. With all of the “iPad killers” that have launched, you may walk away with the impression that it’s a cutthroat battle with Galaxy Tabs and Xooms going toe-to-toe with the iPad 2. Well, here’s one more reason to take marketing with many grains of salt. As it turns out, non-Apple tablets have only been carried out of stores 1.2 million times over the last ten months.

If your knowledge of the tablet market came solely from retailer advertising, you might think that there’s been a competitive tablet market during the last year. With all of the “iPad killers” that have launched, you may walk away with the impression that it’s a cutthroat battle with Galaxy Tabs and Xooms going toe-to-toe with the iPad 2. Well, here’s one more reason to take marketing with many grains of salt. As it turns out, non-Apple tablets have only been carried out of stores 1.2 million times over the last ten months.

The data comes from market analysts at the NPD Group. The company’s research puts the tally at 1.2 million sales from January through October of 2011. According to NPD, the non-iPad tablet makers have raked in nearly $700 million on their slates during that period.

The study also took a look at the top-selling manufacturers. Here’s some perspective on how miserably non-Apple tablets have sold: HP sold more tablets than every manufacturer other than Apple during the time. That means that the $99 Touchpad fire sale led to more sales than all Galaxy Tabs, Xooms, G-Slates, and Playbooks did for most of the year:

This is one of the few tablet market analyses that takes actual sales into account. Manufacturers like Samsung generally provide their numbers in devices shipped, not devices sold. So all of those Galaxy Tabs that are collecting dust in the backroom at Best Buy are being included in other figures that have been thrown around. Fortunately, NPD is listing these specifically as sales, so we probably have a more realistic picture of the present landscape here.

It’s worth noting that the tablet market is far from a winner-take-all race. While the iPad still dominates, if its rivals have managed to bring in $700 million on those 1.2 million sales, it’s hard to say that they’re “losing.” They aren’t profiting nearly as much as Apple, but this isn’t March Madness or the NFL Playoffs — it’s a series of businesses trying to create profitable products. It looks like they’re largely succeeding.

But with that said, no tablet in these first ten months has been able to come remotely close to the iPad’s appeal. Despite the iPad 2 not having a Retina Display, 4G, or any exciting extras like Siri, the slate has followed its predecessor’s footsteps as the definitive consumer tech product of the year.

Of course the 2,000 pound gorilla that hadn’t yet entered the room during these ten months is the Kindle Fire. If we look at these same numbers for the next ten months — starting in November of 2011 — the numbers will look radically different. The iPad will probably remain in the driver’s seat, but it may not be by a large margin.

via geek

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